4. Solving problems
Personal response depends on the viewer's thoughts and values individually. This might be sometimes in conflict with cultural values.
5. Identifying opportunities
An image's view can be arising from the history of the use media. Through times sort images have been changed, because the use of different (new) media.
6. Design thinking tools
Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc.